Physician Recruiting
With the shortage of radiologists in mind, physician recruiting has become a critical part of RADNTX's marketing efforts. I have worked closely with the team's recruiters to overhaul many of their printed materials and promotional items, ensuring they are aesthetically updated and accurately reflect the core messaging strategy.
RECRUITING MATERIALS BEFORE UPDATE
For years, RADNTX's physician recruiting team had been using the same trade show booth and printed materials. Not only were these materials somewhat aesthetically dated, but they were also off-brand according to the company guidelines. The practice had transitioned away from the blue color palette to the current tan, white, and grey tones, yet many of the physician recruiting materials continued to utilize blue as the primary color, as shown in the examples below.
Trade show booth mockup
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Happy hour event invitation
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Art boards for the practice overview booklet that the physician recruiting team was handing out at their booth
UPDATED RECRUITING MATERIALS
After meeting with the recruiting team to solidify their messaging strategy, I oversaw the production of all their new materials. My goal was to push the RADNTX brand in a direction that was more in line with the practice's messaging as the premier private practice at the forefront of innovation in the industry. To do this, I first updated the color palette to reflect the appropriate RADNTX branding across all materials, giving them a more cohesive feel. I also took into consideration a more modern design philosophy, focusing on simple yet eye-catching designs that efficiently and memorably communicate pieces of our core messaging.
Updated trade show booths with appropriate branding and memorable copy that summarizes a few of the team's messaging strategies
Updated business cards
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New happy hour event invitation
Recruiting ad used at SBI conference
Handout explaining bonus opportunities
(Numbers have been updated to protect sensitive information)
Email nurture campaign template
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Art boards for the updated practice overview booklet designed by my team's graphic designer. This was the first deliverable created in the process that I oversaw rather than executed myself.
