IR Field Materials
Field marketing is a pivotal part of Radiology Associates of North Texas's marketing strategy. For Vascular & Interventional Specialists, it is one of the best opportunities available to educate providers in other specialties about the minimally invasive interventional radiology procedures the radiologists are able to perform.
PHYSICIAN BIO CARDS
A core part of Vascular & Interventional Specialists' marketing strategy is built upon referring offices. As such, I have created many bio cards that our field marketers can use to introduce physicians across the practice to referring offices throughout the metroplex. Each card showcases the radiologist, a short bio written alongside them, and their educational history.
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OTHER PRINT MATERIALS
In addition to the bio cards, I have also created procedure-specific brochures and cards that the field reps are able to distribute.
Artboards for Neurointerventional Radiology tri-fold brochure
Procedure-specific contact card given to golfers at an event the practice sponsored
VIS REBRAND
The Radiology Associates of North Texas (RADNTX) board recently approved an initiative to rebrand Vascular & Interventional Specialists (VIS). This ongoing project will involve updating VIS materials from the blue and red branding to the tan, white, and grey palette of the practice. By merging the two brands, our team will leverage the power of the RADNTX brand to more clearly communicate that VIS is the IR team of Radiology Associates of North Texas.
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Updated business cards to match the Radiology Associates template, with the inclusion of the Vascular & Interventional Specialists branding
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Updated bio card for one of our field marketers
Updated order form with the primary branding
